top of page


Centre 42

42 Waterloo Street

Singapore (187951)

Workshop Fees:

$500 (General) 

*10% off till 15 April 2018

$450 (Student)

If you are working in the arts and are constantly thinking on how to reach an audience, worrying about filling the seats in the theatre and how to stretch your marketing dollar…




 "Doing Business (or Producing a Show) without Marketing is like winking at a girl in the dark. You know what you are doing but nobody else does…”


In this digital age with millions of advertisements bombarding you and competing for your attention,

what sort of strategies do you have to employ to effectively reach your specific target market?


How can you stand out from the crowd, differentiate

your event from the crowded sea of content and be the only logical choice for your audience?


And what if you had a system to manage your marketing cost – so that every marketing dollar you spend guarantees a Return of Investment?

Session Dates & Times:

Monday-Thursday, 7th-10th May 2018


Where Do I Begin? – Marketing for the Arts


This 4-session Marketing workshop will give you an insight into how to market a show in the Singapore Arts Industry. Some of the topics covered include:


Introduction to Marketing

The Building Blocks of Marketing, Building your show with Marketing in Mind

The 5 Pillars to Building an Integrated Marketing Campaign

Facing the Media

Case Studies of Marketing Campaign


“Derrick’s marketing session was really especially engaging, relevant and fun! My biggest takeaway was how to make my message stand out and give it a chance to shine in an increasingly competitive market. I highly recommend the programme because We all have to keep up! Take your eye off the ball and you die!!" - Susie Penrice Tyrie, Wag the Dog Theatre


Drawing from his experiences as former Marketing Manager at Pangdemonium! Theatre Company and Producer with his own company, Sight Lines Productions, Derrick will take participants through a jam-packed journey filled with case studies, insights and never-been-shared Marketing secrets & hacks!

To register or for enquiries, email:

Trainer Bio:

A graduate with Distinction from RMIT with a BA in Communications, majoring in Marketing, Derrick spent the last 15 years working in the film and theatre industry in the capacity of Stage/Production Manager, Marketing Manager and Producer.


Mentored by veteran Theatre Producer, Tan Kheng Hua, Derrick was the Marketing Manager for Pangdemonium! Theatre Company from 2010 – 2012 before starting his own theatre events company, Sight Lines Productions.


Selected Theatre Credits (Producing/Marketing) include: Lord of the Flies (Winner of Best Set Design, Life! Theatre Awards 2017), Everything but the Brain, Boom (Sight Lines Productions), The Full Monty, Spring Awakening, Dealer’s Choice, Swimming with Sharks (Pangdemonium! Theatre Company), Itsy the Musical, Starring Hitler as Jekyll and Hyde

(The Finger Players)


Apart from Sight Lines, Derrick is also the founder of Hyde & Co., an English inspired local café and runs Hyde Consultancy, a boutique F&B management consultancy firm.

He has been featured prominently on all mainstream media platforms for his work in the F&B and theatre scene.


As a speaker and trainer, Derrick has spoken on various platforms including LASALLE College of the Arts, The Straits Times panel, NTUC E2i Conference and the Singapore Malay Chamber of Commerce & Industry seminar to name a few. He is proud to have trained close to 1,000 entrepreneurs in Singapore to date.

bottom of page